Destination Wairarapa

Destination Wairarapa is the Regional Tourism Organisation (RTO) for the Wairarapa. Our role is to attract more visitors, who stay longer and spend more, and grow Wairarapa's tourism revenue to $212m by 2025, while shallowing the low to high season trough.

We're also here to help local tourism operators improve and grow. If you're looking to start or expand a business in the Wairarapa, we'd love you to contact us. Our team has a wealth of experience in product development, marketing, social media and PR.

If you're planning an event in the Wairarapa pick up the phone and discuss your plans with us, we might be able to help with planning, promotion and connecting you with the tourism industry. Here's our calender of events coming up in the next few months:

Destination Wairarapa could not do the work we do without the financial support of the three district councils in Masterton, Carterton and South Wairarapa. We are also grateful for the funding we get through the Trust House Foundation and of course the hundreds of Wairarapa tourism businesses who are members of our incorporated society.

More about our organisation:

Destination Wairarapa Membership

Destination Wairarapa Constitution

Destination Wairarapa Strategy to 2025

Wairarapa Regional Economic Development Strategy

Destination Wairarapa Audited Accounts 2019

Contact Destination Wairarapa:

Anna Nielson

General Manager
+64 27  277 33 88


Barbara Hyde

Marketing Manager
+64 27 227 2130


Claire Lynch

Digital Marketing
+64 27 438 8950


Walt Dickson

Media Communications and Content Generation
+64 27 295 9019


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Follow Wairarapa on Instagram here